According to reports, the Texas Tech football team is going to get five-figure NIL contracts.
One of the first groups to offer deals to an entire team was the Matador Club, made up of Texas Tech alumni.
Arielle Schafer @arielle_schaferSome details on this deal: - led by Former Red Raider Cody Campbell - it’s “NIL done the Right way” meaning Student Athletes will promote civic involvement and community service
- it’s one of the first NIL collectives to offer deals into an entire team #WreckEm #TexasTech
Every player on the team will benefit from the deal, even if they're walk-ons or full-scholarship athletes. The Matador Club's goal is to have the players use their name, image, and likeness to support non-profit businesses and charities in the Lubbock community.
The collective was founded by a former offensive lineman to promote civic and charitable involvement. In December, Campbell gave $25 million for renovations at the stadium.
The implementation of NIL deals for college athletes has faced some resistance from those who believe it opens the door for boosters to influence recruiting. A football recruit in the class of 2023 signed a record-breaking NIL deal that could be worth up to $8 million by the end of his junior year, according to a report.
Lane Kiffin suggested during Monday's SEC media days that coaches should be involved in directing NIL funds and that programs should be held to a salary cap.
✨ Watch more top videos, highlights, and B/R original contentHow is that possible if the coach isn't involved in the decision-making? Kiffin made a statement. Are they going to pick who they want? How's that going to work out when they're not playing? I don't think this was thought out at all. It's created a lot of problems.
The Texas Tech players are expected to sign their NIL contracts when they arrive in Lubbock.