Amazon is introducing a new Prime Video interface for streaming devices, smart TVs andAndroid devices that ditches text-based tabs on top for icon-based navigation on the side along with a dedicated tab sports on the home page for live and pre- recorded content in the category. There are top 10 charts for titles in the region, as well as a bigger carousel for Amazon's originals.
There is a new navigation menu on the home screen with icons for Find, Home, Store, Live TV, Free with Ads, and My Stuff.
The image was created by Amazon.
The new Fire TV interface adopted icons instead of text for tabs, which was rolled out last month. The redesign of the Amazon Prime Video app is rolling out this week to customers around the world.
The company said that they are redesigning the Prime Video experience to highlight their broad selection of content and to make it easier for customers to find the content they love.
All, Movies, TV Shows and Sports can be found under a new larger banner carousel on the home screen that includes four new sub navigation options. The navigation tabs were on the big screen for a long time. It was difficult to just scroll through movies and shows before this update. The home page shows larger carousels with trailers, a top 10 chart for the region, and a carousel to find your current subscription.
The image was created by Amazon.
The new find menu now shows title suggestions as you type, and you can also filter them out by genre or title. The search filters were already available on the web and on mobile apps.
Prime Video has a new Sports tab that will allow you to find live sports, replays and highlights of recently concluded matches. You can use the carousel to navigate to different leagues in your area. There was no easy way to find the related content in Amazon's large catalog of sports films. You had to manually search for them or pray that one of them came up in suggestions.
The Live TV tab has been refreshed with a channel guide interface that will allow you to switch to the content you're watching right now. It takes a few steps to find the program you want to watch on live TV. Upcoming live sports can be seen on the Live TV screen.
The image was created by Amazon.
The firm said that it is clearly marking paid and free titles. You need to pay for titles with a golden shopping bag when you join Prime Membership.
There is a dedicated tab for sports on the new Amazon Prime design update. The firm has exclusive streaming rights to show the games of the National Football League. It was trying to get five-year streaming rights for the IPL, but pulled out days before the bidding began.
The majority of Amazon's viewers use the mode of streaming on larger screens. It didn't mention how many users watch content on a big screen compared to a small screen.
People are spending more time streaming on a big screen like a connected TV, a smart TV or a gaming console. According to a report published by Conviva in May, big screens played a large part in the amount of time streamed.
The foundation for streaming to overtake linear TV on the big screen was set in mature markets like the U.S. and Europe, according to the report.
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