The Ceramic Shield front display is one of the key features of the device.
In the first spot, titled "Shake," a dog dives into a swimming pool on a hot, sunny day, then gets out, walks over to its owner, and washes her and her phone in the pool. The slogan is "swamp and splash resistant". It's the iPhone.
In the second ad, titled "Edge," an incoming call goes to vibrate the phone right off the table and onto the floor, as if it were a toy, as an Apple ad shows. The phone has a ceramic shield. It's tougher than any phone glass. The slogan is " Relax, it's iPhone"
The "Relax, it's iPhone" series isn't new, and Apple has shared other videos in this series to preview the Find My feature. The "Relax, it's iPhone" slogan has been used by Apple for the two new phones.
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