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  • Wegmans, a regional grocer with a cult-like following in New England and the mid-Atlantic, just opened its 101st store in Brooklyn, New York.
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  • More than 25,000 customers visited the new store on its opening day on Sunday, according to a representative from the grocer who confirmed that the location broke opening-day sales records for the chain.
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  • Many customers lined up outside in the rain as early as midnight on opening day to be among the first to enter the store.
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  • "The Brooklyn store opening was an incredibly exciting day for our family company," a Wegmans representative said. "Despite heavy rainfall, hundreds of people lined up around the block before dawn yesterday."
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  • The regional grocery chain has one of the most loyal followings in retail, and it even beat out Amazon and Costco as the most loved brand this year, according to the Harris Poll.
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Wegmans has finally come to New York City. And, people are ecstatic.

More than 25,000 people stopped by the 101st Wegmans store - located in Brooklyn, it's the first in New York City - on its opening day on Sunday, according to a representative for the grocer. Customers lined up around the block of the store as early as midnight on opening day to nab a spot at the front of the line.

The Brooklyn store also broke opening-day sales records for the beloved regional grocer, a representative confirmed.

"Wegmans is a destination. It's the place that we love," said shopper Susan Myers, who came at midnight to be the first person in line for the Brooklyn Wegmans opening.

The regional grocer's store openings have drawn large crowds in the past. Wegmans recently opened its 100th store in Raleigh, North Carolina, and broke records when more than 3,000 people waited in line on its opening day, the Raleigh News and Observer reported.

"The Brooklyn store opening was an incredibly exciting day for our family company," a Wegmans representative said. "Despite heavy rainfall, hundreds of people lined up around the block before dawn yesterday."

Here's what the new Wegmans in Brooklyn, New York, looked like on opening day.

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