Is it real? Aliza Kelly was hired by Bumble to help you find a star-crossed soulmate.
Users in the U.S. can access the astrology channel within the conversations screen. There will be weekly updates with content such as dating guides based on zodiac signs, advice on how to deepen relationships, what your astrological chart really means, and more.
Users who engage with the astrology content will receive complimentary access to Bumble's Zodiac Filter every Tuesday, which will allow them to filter out people with zodiac signs that aren't compatible with theirs.
Specific astrological events will be covered, as well as a chance to receive a personal compatibility reading from Aliza, according to the company.
Astrology is an easy way for brands to connect with consumers. Bumble is trying to enhance dating and relationship experiences by partnering with an astrologer.
There is a tremendous appetite for more insights about potential connections that come, and as of May, 80% of active Bumble members in the U.S. adopted a 'Zodiac' badge on their profiles.
As members become more engaged, the company will explore more compatibility features.
The new astrology content isn't really accurate when it comes to relationship compatibility
Zodiac Badges allow people to list their sun sign on their profile and filter matches based on whether or not they want to date a confident or compassionate Cancer.
Bumble now lets you filter potential matches on Bumble Date, Bizz and BFF
When the feature first launched, Allure's resident astrologer argued that Bumble seemed to be taking advantage of the trends.
It doesn't make a difference if you dated one who left a bad taste in your mouth or not, the chances of finding someone you really connect with are the same. Thomas wrote that most of us are in a place where we could use more chances for love.
Zodiac Badges took off despite the critics.
According to its U.S. data, adding your zodiac sign could increase your average monthly match. One of the most popular profile badges on Bumble was astrology.
Skeptics expressed their annoyance with the Tuesday launch of astrology.
@bumble what in the world are you guys thinking with this “astrology Tuesday” junk? Offensive pseudoscience garbage. Just stop.
— Tyler (@TylerHarris_216) July 13, 2022
While it may seem like fun and games for some people, experts say that it's not a good idea to make relationship decisions based on your sun sign.
Most people think of astrology as a basic version. The sun sign is only a small part of the chart. Diana Brownstone said in an interview with Vogue that you should never dismiss a romantic relationship with someone if they have other planets in line with yours. You can come to conclusions quickly if you study it for a long time.
The celebrity astrologer, columnist and author has consulted thousands of clients on their birth charts, according to Aliza Kelly. The company might be trying to educate members about their zodiac signs by getting Kelly on board.
If you are told that you aren't compatible with your sun sign, it's a good idea to talk to them first.
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