An example of social enterprise that can do well is when a company promises to provide services to the financially underserved. While the industry has become synonymous with impact potential, it is not clear if the industry is actually living up to its promises. Without more rigorous approaches to identify and measure impact, investors will guess at the impact of these companies. Several pieces of advice were provided by the authors.
The financial technology industry seems to strike investors with their dream of doing well while making good. The promise of positive social impact through financial inclusion has led to rapid growth in the industry.