Merchants building businesses on giant marketplaces often have to think inside the marketplace's box, but Medusa, a one-year-old e- commerce startup from Denmark, is going after e- commerce platforms, likeshopify and WooCommerce, with its open source alternative aimed at the Javascript developer community
The company was founded a year ago by Sebastian Rindom, Oliver Juhl, and Nicklas Gellner, who have been working on the software for four years. They discovered that they had to do more coding workarounds and hacks than they thought they would.
Rindom said that you are limited on how to build software for customers. The customer wanted to double their revenue in a year, so we worked to find a platform that would allow them to do that, and that platform was Medusa.
Merchants that want to be more in control of their e- commerce tech stack can use the company's technology, which is essentially an APIs that provide a "headless" offering.
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Instead of hacking your way through, users can use the default implementations that are equivalent to the features ofshopify Users can either use a third-party tool or create their own.
Rindom explained that if you want to experiment with fulfillment, subscriptions or a wholesale channel, you'll need access to a different standard platform. Medusa gives users the ability to do anything.
The need for more features for its users is obvious. The growth of the e- commerce market is expected to drive the future of the digital commerce software market.
In the past six months we have seen a rise in venture capital investment for companies that are focused on headless commerce and infrastructure. Shop Circle is one of the companies that is developing software forshopify merchants to do more on the marketplace.
The group raised $8 million in seed funding in a round co-led by LocalGlobe and Dawn Capital with participation of a group of individual investors. In addition to a pre-seed round from Seedcamp, the company has brought in close to $9 million in funding.
Mina Mutafchieva, partner at Dawn, said in a statement that much of the technology in this space, includingshopify, is over a decade old.
"As a result, the pain points for e-commerce merchants are exploding and most, if not all, we at Dawn have spoken to in the last two years." Medusa's product is a dream for developers and merchants who need to personalize their platforms while maintaining maximum performance and response times.
In less than a year, Medusa has amassed a community of more than 2,000 developers that have started thousands of projects on the platform.
Rindom didn't reveal revenue figures because there is no monetization play. He said that it is something that is being planned but that the company is more focused on validation of its technology.
The funding will be used to build products, create content, and teach how to use them. The company wants to hire more developers and engineers and invest more in community efforts.
Future plans include building a cloud tool that will allow users to connect their repository to the infrastructure of the product. Rindom said that the company will charge for that but that it is still a bit ahead for the future.
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