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Does he have a plan? Is he just playing with it? What fits into Musk's vision for problems to solve, how he designs an organization as a solution to those problems, and why he can so effectively mobilize resources towards those solutions are all common themes in Musk's companies. Musk seeks problems that are difficult to navigate. He favors vertically integrated and closed systems. He is able to finance his projects because he has large personal stakes in his companies and is able to stir public and investor emotions even if the logic of how a business will succeed isn't clear.

We heard the same questions from both Musk's followers and his critics during his campaign to acquire the micro-blogging site. He wanted to buy the company, but what was he going to do with it? He will either make a lot of money or lose all of it. There were many questions about what he was thinking. Is Musk just winging it or has a plan? What is the Musk plan?