A way for users to have up to five different profiles is being tested. The test allows users to dedicate different profiles to specific groups they want to connect with, such as one dedicated Facebook feed exclusive to their friends and another one just for their coworkers. The test users will be able to switch between their different profiles in a few taps.
A way for people to have more than one profile tied to a single Facebook account is being tested. People who use Facebook must follow our rules.
Additional profiles don't need to include a person's real name as users will be able to choose any profile name and usernames as long as it is unique and doesn't use any numbers or special characters Facebook says that people's main profiles have to use their real names.
Additional profiles are subject to the company's policies and can't be used to impersonate other people. It will affect your account as a whole if you receive a violation on an additional profile. The rule will help prevent abuse on the platform. If someone repeatedly violates the company's policies using one of their additional profiles, Facebook's systems will recognize which profile was violating and take appropriate action, such as removing the additional profile or all profiles.
Creating and managing a Page is one of the parts of the platform that are only available for the main profile of the person.
The multiple-profile feature won't change how it reports user metrics since a user's additional profiles are under one account.
The introduction of additional profiles marks a change for the social media giant after they banned regular users from having more than one account. According to the launch of the test, Facebook is experimenting with ways to drive engagement on its platform, while also encouraging users to post and share more.
Facebook is trying to move beyond just a platform to share updates with family and friends as the company notes that additional profiles can be used to go deeper into topics you care about. A user may want to create an additional profile focused on sustainable design, where they can follow their favorite brands and connect with others who share their passion. Additional profiles can be used to organize the things that matter to you. You can have a profile where you can follow your favorite chefs and find local events.
As it tries to find ways to retain users, Facebook has moved away from single profiles. In February, the company reported a decline in daily users for the first time in its history, but later reported an increase in the first three months of the year
The company is testing its additional profiles feature.
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