BMW wants you to pay $18 a month for a heated seat in order to keep it.
Customers who can access the feature already have seats installed that will keep their butt warm in the winter. The feature requires owners to pay a fee to remove the block.
The feature is limited to customers in South Korea, and BMW hasn't announced any plans to bring it to a broader market.
Joe Pompliano welcomed to microtransaction hell.
heated steering wheels and other basic features are not included in the price. Do you want to keep the recordings from your camera? Another $235.
The automaker tried to pull such a stunt before. BMW tried to charge its customers $80 a year to enable Apple CarPlay and Android Auto, features that are standard in most other cars at this price range.
Following widespread outrage, the carmaker reversed the decision.
Microtransactions for cars are an unfortunate future in a world where new cars are already selling for way higher than the original price due to the global supply chain crisis. Sky high fuel costs make the problem worse.
It's not only annoying to consumers, but it could be setting a precedent for even more annoying features in the future.
BMW sells heated seats for $18 a month.
BMW has a car of the future.
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