unpredictable changes in the context are to blame for company strategies failing. The role and impact of loss is one of the factors that is often overlooked. Losing power, competence or identity is one of the consequences of a new strategic priority. The benefits are trumpeted and the implementation is seen as a simple technical challenge. They need to help the organization come to terms with new realities and grieve what is lost by treating strategic planning as a leadership challenge. The leaders should strengthen the holding environment, create a formal moment to discuss losses, and map the affected groups and losses for each priority.
Organizational strategies fall short often. It is not for lack of planning that this question has stumped executives and managers for years.