New York City residents are used to being warned about all kinds of threats.

Some cages have been rattled by a new PSA on survival.

The 90-second video was released by the city's emergency management agency. The street is devoid of life. There are damaged skyscrapers in the background

A person is looking into the camera and saying there has been a nuclear attack. I don't want to be asked how or why. Know that the big one hit.

Many people in New York were left wondering why now.

Farrell said the video isn't tied to any specific threats. She said it's to raise awareness of something that most people don't think about.

Farrell told The Associated Press that there was no overarching reason why this was the right time. In the 21st century, it's just one tool in the toolkit.

The agency's goal is to empower people regarding a scary subject, and despite mixed reactions to the video, people have thanked them.

She said that city officials have talked about implementing nuclear guidelines for a long time. Ready New York was established in 2003

Mayor Eric Adams told reporters Tuesday that he doesn't think the video was alarmist.