The city is sad. I'm as well.
The PittsburghSteelers are going to play their home games at Acrisure Stadium.
Acrisure, a company worth $23 billion, will pay between $10 and $20 million a year for 20 years for naming rights to the stadium, which is a significant increase over the previous amount. Ben Roethlisberger was one of the ex-Steelers who didn't like the loss of sponsorship.
There's a weird place for nostalgia in stadium names. Lambeau Field, Paul Brown Stadium, and Soldier Field are not named. Madison Square Garden is the NBA's lone holdout from having a corporate stadium sponsor, as it rightly should. It is the most sound decision James has ever made. Over the last 20 years, Pittsburgh has gotten attached to a manufacturer.
There is an excerpt from Pittsburgh's Action News 4.
One fan told Action News 4 that he didn't know why they would do that. Why change it from him? It's a tradition and it's a Pittsburgh tradition.
One fan said, "Heinz Field is what you think of when you think of Pittsburgh."
One more time, Paul Emanuele, a lifelong Pittsburgher, stopped by to see the icon of the city.
It may not be too late to turn back if the check from Acrisure isn't cashed. The idea of outsourcing naming rights to a Michigan-based company feels offensive. Stadium naming rights deals are an additional source of income that most teams can't afford.
There are rules to follow. Stadiums should always be referred to by their birth name. The only name Atricurse Field has been known by until now is Heinz Field, which is why it is not special to the fans of the Pittsburgh Steeler.
There are no stadiums or arenas named after public figures anymore. The name of the stadium was inspired by the Monongahela, Allegheny, and Ohio rivers. It can be difficult to change the name of your stadium after it has been a well-known brand for a long time. Pick a sponsor who has a name. It sounds like a curse or self-doubt creeping in to ask me "are you sure?" before I do anything bold.
The brand associated with your stadium is important. In the late-90s, then-Enron chairman Kenneth Lay played a major role in funding the downtown Astros Stadium and agreed to give over 100 million dollars for naming rights. In the wake of the fraud scandal, the name of the company was changed to Minute Maid. It made sense for them to be a Texas-based company.
There are pay-for-play loopholes in New Jersey politics. The company gave $100,000 in campaign donations to lawmakers before they voted on lucrative contracts. Nationals fans fought back against the name of the stadium.
Everyone gets up in arms if you link to beverage companies unless they are trying to prevent obese people. The stadium being built to replace Milwaukee County Stadium was helped by a $40 million deal in 1996. Miller Brewing was outbid by American Life Insurance in 2020. The new title, American Family Field, sounds more like an homage to American Family Feud than it actually is.
The home appliance company named the dome after them. It is difficult to say if they got their money worth anything. Most people don't know that Carrier Global is a company named after Syracuse's famous arena. The JMA Wireless Dome is a modernized version of Syracuse's old name, the JMA Center. Corporate brand loyalty can only be achieved by obsession with stadium naming rights.
All Rights Reserved © 2024
