It is challenging to turn academic research into machines. It is difficult to turn research into products. If you want to 10x the challenge, you need to take the research and fun prototypes that come out of the lab and turn them into a profitable business.

Workcells away from humans and unpredictable obstacles are just some of the ways in which robots work in wild contexts. That is a huge challenge in a lab setting, but "real"robots don't work in clean and tidy labs, they face dirty, dangerous and messy environments. They have to keep doing the job even though they're being beaten.

The challenges are varied and complex, which is why we are excited to have two experts who have gone through the process to attend the session.

The complicated journey they took to bring their robots to market will be discussed in the panel.

The development and commercialization of the company's products is overseen by the newly-minted president and CEO, Kiva Allgood. She is a technology executive with experience leading multi billion dollar business units within public companies and has spent more than 20 years managing the commercialization of complex technologies.

Allgood was the global head of internet of things and automotive for Ericsson. She was the chief commercial development officer for GE Business Innovations and the managing director for GE Venture and Business Innovation.

Robert Playter is the CEO. You've seen the company's dog-like robot Spot in many demos. Spot, the first commercial four-legged robot targeting the industrial inspections market, and Stretch, a box- moving robot that unloads trailers for more efficient warehouse operations, have been launched by Boston Dynamics.

Playter has worked at Boston Dynamics for more than 30 years. The creation of Atlas, the world's most advanced humanoid robot, was the culmination of his efforts.

July 21 is the date of the online event. You can join the community online for speed networking, chats and one-on-one meetings. Register here for free