Not long after Apple announced its new $250 AirPods Pro, memes comparing them to Pokémon, Mario, and other characters were all over Twitter.
The new AirPods offer a few upgrades from their predecessors, including noise-cancellation and sweat-resistance. The redesigned earbuds also have a rubber tip, which has inspired meme comparisons of the new design.
This isn't the first time AirPods have been meme fodder. Last year, AirPods became a meme where owners used them as a "flex," wearing them to show how rich they were.
Here are some of the best reactions to the buds so far.