Go after Bezos. "Munch Musk" is a word "Take a snack on Jack"

There are ice cream trucks in New York City and Los Angeles that serve "Eat the Rich" popsicles.

Each popsicle is a representation of one of the five Big Tech billionaires.

The popsicles are a play on the term "eat the rich," a slogan that's become a rallying cry for Gen Z andMillennials frustrated with wealth inequality.

The ice cream trucks were dropped by the Brooklyn-based art collective that's been behind some of the internet's most viral prank and products.

It is ironic that the popsicles are $10 a piece. They are a statement in themselves, a commentary on capitalism, and a wildly popular treat. I went to the New York City location at 5 pm on Monday and all of the Jeff Bezos and Elon Musk flavors were gone.

Alex Mata said he got Bill Gates because he was sold out of most of them. She got a text from her husband telling her that the truck was in Columbus Circle.

People line up outside an ice cream truck selling
People line up outside of MSCHF's ice cream truck selling "Eat the Rich" popsicles.
Jordan Erb/Insider

The name of the company is known for making hits on the internet. The more controversial "Satan Shoes," a pair of sneakers that were allegedly made with a drop of human blood, were marketed with the help of a rapper.

The company that brought the world a browser add-on that disguises Netflix as a conference call, as well as a rubber chicken that doubled as a bong, is calledMSCHF.

Gabriel Whaley told Insider that everything is funny in a nihilistic manner. We are not here to improve the world. We are making light of how bad things are.

The trucks are in New York City and LA. You can see where they are here.