InterContinental Hotels Group's brands span from just-the-basics road warriors to experience-seeking luxury travelers. Several of its brands expected guest tastes to change. The group created and acquired lifestyle brands for guests who blend business and leisure travel. The idea of a loyalty program for hotels was invented by I hg. With over 6,000 properties in more than 100 countries and more than $2.9 billion in annual revenues, the U.K.-based IHG is one of the world's largest hotel companies.
The leadership of the hotel giant has to contend with the fierce competition every day.
"We always have to up our game, so we have to continue to invest more and more in technology, reduce friction in the digital experience, and find better ways of reducing costs for owners and our technology platforms." The advantage we have is that it is difficult to replace the traditional hotel experience.
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We will give you our own take on each of the 17 brands.
The global footprint numbers and quoted takes are from the home page of the brands.
Six Senses, Regent, Intercontinental, Vignette, and Hotel Indigo are lifestyle and luxury brands.
Voco, EvenHotels, and the Crowne Plaza are part of the premium collection.
The Holiday Inn Express and Holiday Inn are part of the essentials collection.
The Suites collection includes Staywood Suites, Holiday Inn Club Vacations, and Candlewood Suites.
Each Six Senses property commits to guest rejuvenation and reconnection with an expert focus on health and wellbeing and creating a place where people can connect with the local environment.
Six Senses has been a balancing act since it was acquired. It's well-developed missions to create zero waste, such as by trying to be plastic-free and by growing fruits and vegetables on-site, suggest that this brand is well- positioned for an expected rising demand for green travel. Raini Hamdi wrote about Six Senses going a step further on being green among hotel chains. Six Senses is able to shift the luxurious hotel narrative into something better for the environment. The name is all that matters. The brand appeals to the six senses while also making strides to achieve what one can't see.
Regent Hotels seeks to redefine luxury through innovation and design, with the goal of becoming one of the world's most prestigious luxury brands with hotels in gateway cities and resort destinations around the world.
Regent has not given up on its high-end initiatives despite businesses struggling during the Pandemic. This brand of upscale rooms and suites, as well as dining options, which are available in 8 locations across the globe, are available to those who are financially capable.
As the world's first international luxury travel hotel brand, we have been leading the way in new international destinations for decades. Each of our hotels has a distinct style and vibe, from historic buildings to city landmarks and immersive resorts in every corner of the globe.
InterContinental is struggling to get back on its feet due to their focus on international travel and cultural experiences. It is the most well-known brand in IHG and it is going to stay that way. The large number of hotels and lavishness of the brand seem to keep it afloat.
The collection brand is an inspiring new choice. There is a family of one-off hotels where guests can indulge a growing passion for stays that are authentic. Our hotels embody luxury in a variety of ways. A commitment to a succinct set of standards is what they share.
The Vignette Collection is currently open in two countries, but other locations are coming soon. It is a soft brand, which allows I hg to compete with similar branches ofhilton and Accor, which have both pointed to luxury and lifestyle hotels as leading sources of growth Thanks to its personalized yet high-end approach, this brand seems to be one of the final touches for IHG's ultra-luxe hotels. There are a number of quality offers that make guests feel cared for at each location.
As the industry pioneer that first introduced the boutique concept to the US, we at Kimpton are renowned for making travelers feel genuinely cared for through thoughtful perks and amenities, inventive meetings and events, bold and playful design, and a sincerely personal style of guest.
Kimpton's boutique experience with trendy urban locations and personalized decor is essential to this brand's mission. Kimpton wants to attract younger crowds who are looking for unique and new travel experiences. Kimpton had a great history of financial success before it was acquired by ihg. One of the first brands to host a happy hour for guests was it. We worry that Ihg hasn't been giving enough support to help this gem of a brand fulfill its full market, as they have invested in fresh rethinkings of some properties.
People who are inspired by new places, new people and new ideas are served by Hotel Indigo. No two hotels are the same in the same location. Each is part of the pulse and rhythm of a place and draws on the story of its local area to inspire every aspect of the hotel.
Hotel Indigo is a boutique hotel with more of a focus on culture. It fixes on localness and makes you feel at home. Local art, specialized food, and other experiences are added to achieve this. It might feel like you are staying at a close friend's place in a new city with lots to look at, instead of a hotel. Every five years, the brand changes the design of the property to keep it fresh.
People have a different choice when it comes to hotels. There are hotels that are reliable but also fun. The new family of hotels are connected by their individual characters. There are unstuffy hotels where people can relax and not worry. The hotels that stand out are the ones that stand out.
Voco has a chance for owners to make it their own. It may not be comfortable for returning clients to be comfortable with its soft brand approach. It was the fastest brand to launch, and is growing quickly.
Chinese culture and heritage are woven into every detail of the luxury brand's service and design, with particular emphasis on the Chinese values of rejuvenation in nature, recognition of status and enabling spaces.
According to its mission statement, the "first upscale international hotel brand designed specifically for Chinese guests" is called Hualuxe. The brand only has locations in Greater China, but there are plans to expand around the world. It was well-equipped to create a Chinese culture-inspired stay because it had been established in China for 35 years with other hotel brands.
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Guests are offered a best-in-class fitness experience, healthier food choices and natural, relaxing spaces.
The name of the hotel is meant to give travelers a feeling of balance. The hotel gym stinks. Quality equipment is promised by the brand that is finally here. All natural ingredients are included in Even's menu plan. Even Hotels has continued to grow since it opened in 2012 and leans into the mass of people who want to take care of their body. It seems like people want to get off the couch after a couple of years and go to a hotel with a healthy model.
Business travel should work better. Business and work have changed throughout the world. More digital, more flexible, more mobile, and more connected. One of the world's largest upscale brands has properties all around the globe.
Modern business travelers seek a sweet spot between business and leisure. The design pays attention to meeting spaces. This brand is making strides to rebound after the economic downturn. In the height of the Pandemic, 90 hotels were removed from the Holiday Inn and Crowne Plaza. As the transition back into a bustling, business-oriented world continues, this brand will stick around.
The Holiday Inn Express hotels are simple and smart. As the fastest growing hotel brand, we are the first choice for travelers who need a place to rest and get work done. We provide everything guests need and more where it's most important.
The Holiday Inn Express now covers a lot of territory. The brand dips into both corporate and leisure travel due to its long history of trustworthiness. Over 80% of Holiday Inn Express's remained open when hotels were forced to close. The brand gets the job done and then some.
At Holiday Inn Hotels & Resorts, we pride ourselves in providing warm and welcoming experiences for guests who stay for business or pleasure. Whether it is time with friends, family, colleagues or clients, we have a wide range of hotels from urban centers to beach resorts that make it easy to work, rest and connect.
There are an estimated two people checking in every second at the Holiday Inn, which is mentioned in many popular songs. The Holiday Inn Express brand is geared towards shorter stays, while this brand is meant for a few days longer. The Holiday Inn is well known and people love coming back to it. There is a fear that it will become boring. The brand started the year with a brand refresh.
At avid hotels, we are advocating everyday travel at a fair price, meeting the needs of the guests who all too often have to pay more for things they don't need, or compromises on the quality they expect. The basics done well are what they value the most. Every experience feels right.
Similar to the Holiday Inn Express, the goal of Avid is to satisfy customers' needs. The brand has an efficient business model that allows it to operate well. The positive feedback loop keeps Avid profitable and with happy travelers who need a trustworthy place to stay. Simple designs with red, aqua, and warm neutrals give a practical feel.
Atwell Suites is an all-suites hotel brand that brings inspiration to every journey. Guests can choose to stay at any of our hotels. Guests can find their place and be themselves in the environment we create. There are hotels that give our guests the chance to explore and be curious. We help guests get to new places no matter where they are going.
Atwell Suites came to the rescue of the all-suites segment. If you're looking for mid-century modern furniture and decor, Atwell is a good place to stay. There is still a complimentary breakfast in the spacious suite, even though it has its own kitchenette. The Atwell Suites is an upper-mid scale suite style hotel that has been very well received.
Our simple mission has always been to provide something different for our guests. It's distinct. A break from the travel norm can be experienced with more space and a sense of community.
Staybridge has a strong suit as its suite-style rooms offer full kitchens and an outdoor space. This brand takes the lead in areas with a demand for extended stays, as half of guests stay for at least 5 nights. profit margins are driven by the staff-to-guest ratio. There are a few amenities that provide a very residential experience for travelers. Staybridge has a good fight in consumer brand awareness with over 300 open hotels.
The Holiday Inn Club Vacations owners understand the importance of family and invest in a lifetime of priceless memories. Since the launch of the brand in 2008, our collection of US resorts has grown. All offer spacious villa accommodations for families in top leisure destinations, and access to world-class attractions such as mountain adventures, championship golf courses and serene beaches.
This brand is meant for larger groups and longer stays thanks to the option of timeshare ownership. The desire to have rich experiences makes Holiday Inn Club Vacations profitable. The purpose of these resorts is to form bonds and connect guests as much as they choose to vacation near. The Holiday Inn brand gives families more than the basics.
Candlewood Suites believes the world would be a better place if everyone had their own space. Our guests rely on us for reliable services and amenities. Our goal is to give you a place to settle in.
The brand is reliable with limited amenities. It works well for those who are on the longer side and want to feel good. One of the sibilants on the site is "normalcy". It was satisfying. It doesn't need a large team of employees to keep it up and running. The simplicity of candlewood makes it an asset.
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