Elon Musk no longer wants to buy Twitter, which now will "pursue legal action" simply to "enforce" their planned merger agreement, according to the company's chairman.

Dan Ives, a managing director and senior equity research analyst covering the technology sector at Wedbush Securities, argued to NBC News that the stock price of Twitter is in a worst case scenario. People have left in droves and now competitors are going to take the ad dollars. It's going to be seen as damaged goods by potential buyers. The damage toTwitter's value is just beginning. "When you have a cult figure like Musk, one of, if not the, most followed person in world, calling out, now it has a ripple effect that's hard to quantify." He said that there could be a political uproar. The legal ramifications of the court battle will be debated by lawyers. It's a public company and it needs to be run.



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Elon Musk no longer wants to buy Twitter, which now will "pursue legal action" simply to "enforce" their planned merger agreement, according to the company's chairman.

Dan Ives, a managing director and senior equity research analyst covering the technology sector at Wedbush Securities, argued to NBC News that the stock price of Twitter is in a worst case scenario. People have left in droves and now competitors are going to take the ad dollars. It's going to be seen as damaged goods by potential buyers. The damage toTwitter's value is just beginning. "When you have a cult figure like Musk, one of, if not the, most followed person in world, calling out, now it has a ripple effect that's hard to quantify." He said that there could be a political uproar. The legal ramifications of the court battle will be debated by lawyers. It's a public company and it needs to be run.