The loss of 200,000 subscribers in the first quarter was blamed on inflation and the co-chief executive officer said that his firm remains the "global champion" of streaming.
Ted Sarandos said in an interview that every customer is asking about the value of a subscription. He said that the popularity of the new season of "Stranger Things" shows that the vision to "satisfy the consumer" is still intact.
As its subscriber growth slows, the company is trying to control costs. The company laid off 150 employees in May and another 300 in June.
The company is adjusting to the slowdown in growth compared to projections and is doing so without limiting spending on content production.
The introduction of ads will make the business model more complicated, but will allow the company to attract customers who want to pay less, according to the co-CEO.
In 2020, the last time it reported the figure, the company had over 6 million subscribers in France.
The company is investing 200 million euros in French content this year. Johnny Depp's next movie was bought by it recently.
There is an exclusive arrangement with local cinema guilds that allows the streaming service to show films only 15 months after they are released in France.
He said the correct time frame was a few weeks.
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