The world's most famous personal shopper is.
The magic is in the details for the world's most famous personal shopper.
A few years ago, when she first built her business as a one-woman show in Australia, she didn't know that she would create an entirely new industry based on fashion source. This wizard is happy to share most of her tricks, even though she has proven her skills as the founder of a hugely profitable business empire.
Her brand has become synonymous with securing anything and her name is associated with that. In order to establish her headquarters in Los Angeles, she relocated from Australia to the US in 2021. Although she has a celebrity clientele, her brand ethos is to make everyone feel appreciated.
This is a testament to why Waller has grown her business from a solo operation to a current staff of 10 and also secured stories in every top fashion and insider publication.
The way her business works is that her clients send her a message on social media with an image of the item they want, as well as details. They pay a base rate, and then it's detective hunting time for Waller and her team to locate the item, or what she refers to as any "leads", within 48 hours. She has reached a level of global success thanks to the attention to detail.
A key component to her success is her investigative skills, which she uses to find items that are not hers. He can put together all the puzzle pieces if he zooms in on any clues.
She worked in the immigration department in her native Australia when she was young, honing her skill set in the process. She realized she was too creative for a career in that field.
"I was drawn to fashion early on because I was living in a small town and I wanted to find ways to stand out." I liked finding pieces that no one else was wearing because I used fashion as a way to be unique.
When her client, Rosie Huntington-Whiteley, posted a coat that she had found for her, she struck gold. Whiteley yelled out to Waller and her IG handle in the caption.
The idea of wanting what is in demand and hard to get is what makes Waller's business so successful. It is the thrill of the hunt that is proof that hype culture is real.
A forecasting element to her business is where she has her finger on the pulse of what is going to be in demand, based on the requests she is getting and how well she knows her clientele. When she shares these items on her IG account, her community goes crazy and they sell out immediately. It's the only reason we don't do it often. People share.
As the founder of an empire, fashion maestro to a global roster of clients, and head of a company whose growth is proof thatsourcing is the future of fashion, her only overhead is these purchases.
"I believe in the future of luxury shopping and want to continue to pioneer that." It's time for the fashion industry to follow in the footsteps of e- commerce and resale. This is a new career within the industry that didn't exist in the past. The growth of my business has shown that I am right about the future.
We should look at this growth.
The company has grown over 1000%.
Her company increased in size over the course of two years. Net profit growth is expected to increase over the next two years.
The industry did not exist when I first started. Time is one of the main reasons for my success. Nobody has the time to search multiple stores for the same item. The luxury consumer just wants to do things quickly.
It was a tipping point for the business.
COVID showed how successful a business model like mine can be. Even though the world had shut down, my business was booming and I was doing it from my lounge chair. There's nothing else like that.
Although she made her name thanks to her reputation as the personal shopping maestro to celebrities, everything about her business model is built on the premise of approachability, from the college student looking for the latest pair of hype sneakers to the bride dreaming of a specific pair of heels. There are no barriers to entry in this world with the use of social media.
The fact that the company deals on a global scale means that they have to constantly deal with exchange rates and foreign currency. She introducedUSD as a form of payment, as she had always used Australian dollars. Adding Zelle as a payment method is appreciated by her clients.
Everything that Waller and her team do is done with care and attention, from the personable nature of dealing with clients on social media to the personal notes that Gab writes with her delivery.
I think my thought process has always been that it is a business that is based on social media. I have the strictest policy when it comes to my messages and the way we organize them so that they never get missed.
With everyone from her clients to the contacts at the brands she deals with directly, and who she now has on speed dial, she has built her business on the value of relationships.
mentorship has become a key value for her and is something she does regularly, one of the avenues is via the app, which allows users to book 15 minutes of Q&A.
With tremendous growth comes the need to expand her team and that is what she is doing with another job opening in Los Angeles.
I didn't think I'd be sitting in LA with a global clientele. I didn't want to do anything else but work for myself. It was a big deal. I thought I had a chance with this company, but I didn't think it would work out. It is pretty crazy.
It could be said that it is magic.
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