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The lock screen of the phone will soon be filled with ads.
According to the report, a subsidiary of India's inMobi Group is in talks with US-based wireless carriers to launch several phones with ads on the lock screen.
You are not alone if you think that ishell no. Even with the heavy standards of the web, it is an intrusive ad strategy. The lock screen is the first thing we notice when we pick up our phone.
Glance's "dynamic" lock screen trickles content including news, videos, and games to the user before they even unlocked their phone, a feature that's already caught on in a big way overseas The startup's services are being used on 400 million phones.
Users will have to dig around in their phones' system settings to get rid of the Glance lock screen ads.
Content can be put on the lock screen. There's no indication that ads will be included in the upcoming software update that will allow users to personalize their phone's lock screens.
The plan is not good at a glance. It is bound to make the experience of using a phone even more annoying and obtrusive if the lock screen is stuffed with even more dynamic content.
It will launch in the US within a couple of months.
There are more ads after the Super Bowl.
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