US carriers want to bring “screen zero” lock screen ads to smartphones

Carriers sell every square inch of a phone to the highest bidder in order to squeeze as much profit out of a phone as possible. There are many packed-in, un-installable crapware apps in your app drawer. Facebook pays for a spot where they can more easily harvest data because the rules for packed-in apps are a lot looser.

One startup is inventing a new type of advertising called lock screen ads. The lock screen "content" company is planning to launch its platform on the US market within two months, according to the report.

The app takes over the lock screen. It looks a lot like a social network but only shows content from Glance. Imagine if you were first presented with an auto-playing video from TikToker when you turned on your phone. The company's website promises "unparalleled reach" and "authentic engagement".

This is just an ad. "Advertisers" is the third major navigation link on the company's website and promises a "friction-free campaign" on "screen zero", the first screen users see when they turn on their phones. It's difficult to identify what's paid content and what's not on the "business" page. All may be paid content. A variety of "success stories" can be found on the advertiser page, such as a quiz game that educated users oncryptocurrencies and boosted sales. The demo video has a question about which of the assets gave more returns in 2020. Since the video's November 2021 post date, the price ofBitcoin has plummeted.

A lot of personal data can be served up to advertisers by Glance. What language they're using, what demographic information they have, and what phone model they use are listed. There is an investor in the company. In India, the company has 80% reach on all new phones, according to the list.