How to Raise First Dollars in a Difficult Market: The Venture Perspective

It is not easy for a startup to raise venture capital, but this year is proving to be more difficult than in the past. After an aggressive 2020 and record-breaking 2021, it is clear that early-stage entrepreneurs will need a new approach to get their first dollars.

In a challenging market, what do early stage founders need to know? It's a vital question, and it's why we've invited three investors, who we think know their stuff, to share their insight and advice on the TechCrunch+ stage.

We are thrilled that Annie Case, a partner at Kleiner Perkins; Jomayra Herrera, a partner at Reach Capital; and Sheel Mohnot, the co-founder and GP at Better Tomorrow Venture, will join us for a panel discussion on how to raise first dollars in a difficult

You will understand why these investors are qualified to deal with this topic if you learn more about them.

Annie Case Perkins is a partner at Kleiner Perkins. Prior to joining Kleiner Perkins, Case worked atUber, where she helped scale the business to international markets.

Case was a consultant at Bain and Company. She received her masters degree in management science and engineering from the university.

Reach Capital focuses on early-stage education technology and future-of-work companies. She is a board director for Workwhile and a board observer for Out school.

Prior to joining Reach, she was a principal at Cowboy Venture, which focused on investing in consumer internet and marketplace companies. She played a role in leading investments in companies.

He was one of the first venture investors. She championed investments in companies such as Handshake and Career Karma.

Better Tomorrow Ventures is a seed-stage venture capital fund that invests in technology companies. He is the general partner of the fund.

He founded FeeFighters, a startup that was acquired by the company in 2012. Innovative Auctions was founded by Monot and another person.

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