A new billboard campaign by Jet2holidays is designed to drive customers to visit their local travel agent.
The operator calls on consumers to visit their local travel agent using creative on digital billboards.
The nationwide promotion is meant to reach up to five million people.
It was designed to get customers onto the high street.
Social media will be used to support the initiative.
Customers can find the travel agent finder section on the Jet2holidays website by scanning a QR code on the billboard.
Customers can see a map, contact and address details for their travel agencies.
Jet2holidays has ten UK bases and the campaign is being featured a lot.
Alan Cross said, "Independent travel agents are at the core of our successful business, which is why we are constantly looking at new and innovative ways to drive customers to them."
We are making a significant investment into creatively targeting customers to drive them onto the high street and into stores as a result of this brand-new campaign.
The campaign has been designed to put our independent travel agency partners right at the heart of the demand because of our track record of looking after customers during the Pandemic and getting customers away on their holidays.
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