One day, driving over the speed limit in the European Union will be impossible, and today is an important step towards that goal.

All new car models and types of vehicles introduced to the European market are now required to have Intelligent speed assistance. All new cars that will be sold in the EU will be required to use the system.

The car's cameras, map data and deep learning can be used to check whether the car is driving over the speed limit, and if so, it can warn the driver in a number of ways.

According to the European Commission, excess speed contributes to around 30 percent of fatal crashes. The PROSPER project calculated crash reductions in six countries and predicted that the implementation of the ISA could reduce deaths by up to 28 percent. In a market-driven scenario, the tech would be implemented by car manufacturers on their own; in a regulated scenario, deaths could be reduced between 25% and 50%.

There are several options for feedback to the driver when they're speeding, including acoustic warning, vibrating warning, and speed control, where the speed is "automatically gently reduced"

Car manufacturers will be free to choose from any of the above, and the driver will be able to make their own decisions. The driver can speed up by pressing the acceleration pedal a little bit deeper if the car reduces speed. Should the system become too annoying, the driver will be able to uninstall it completely, though the system will be reviewed as it progresses.