The two animated films went head-to-head at the box office. It wasn't "Lightyear" that one of them benefited from.
Universal and Illumination's "Minions: The Rise of Gru" sold more than $107 million in tickets in three days.
Disney and Pixar's "Lightyear" has generated just $105 million domestically since it was released three weeks ago.
The two franchises are among the most popular and profitable for their respective studios, with each raking in billions of dollars in ticket sales over the last 10 years.
Box office analysts say it comes down to telling a good story.
The films are polar opposites in their approach to delivering a story to the audience, which is one of the reasons for the soft response to Lightyear.
While "Minions" leaned heavily into the slapstick comedy that made the last four installments in the Despicable Me franchise so successful, "Lightyear" shifted away from a formula that endedeared so many generations to the Toy Story franchise
"Minions: The Rise of Gru" tells the story of a kid who wants to become a bad guy. Along the way, his group of denim overall-wearing minions bungles his plans, resulting in a silly, gut- busting romp.
The genre of slapstick comedy has always been popular with children.
The film that made Buzz Lightyear the hottest-selling toy and a coveted prize for young Andy is the subject of "Lightyear." The characters on screen are actually humans. The science-fiction action adventure missed the mark for younger generations because it was a meta-style story.
Analysts said that "Minions" was more accessible to the general public.
Teenagers bought 15% of the tickets for the movie during its opening weekend. According to data from Entigence, 4% of tickets were bought by teens.
A new trend on TikTok likely helped fuel the sales of theMinions, as groups of young people dressed in formal attire went to see the movie. The #Gentleminions has more than 9 million views on TikTok.
The company sent a message to everyone who showed up to the event in suits.
During the opening weekend of the movie, families accounted for more than 70% of ticket sales, while adults without children accounted for less than one third.
Families accounted for 65 percent of the tickets sold, while adults with children accounted for 30 percent.
"Minions: The Rise of Gru's debut proves that family audiences are once again able to strongarm a film at the box office." We saw that with Sonic 2 earlier this year, but hadn't seen a traditional animated film in a long time.
There aren't many new movies for kids to watch due to production delays during the Pandemic.
There is a lull until Disney's "Strange World" arrives on November 23.
Shawn Robbins, chief analyst at Box Office, said that it is great news that theMinions is over-performing in the way it is.
According to Robbins, the Sony film "Lyle, Lyle Crocodile," which uses live-action and animation, could be a hit at the box office when it arrives in October.
NBCUniversal is a part of the company. The film is distributed by NBCUniversal.
All Rights Reserved © 2024
