Travelers in the U.S. and Europe don't fear the Ukraine War as much as they used to. Travelers need to be reassured and educated about the safety of their destinations.

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Tourism to the countries bordering the conflict is not being affected by the war in Ukraine. Tourists are comfortable with continuing their trips to the region even though the conflict is not as bad as previously thought.

Russia's invasion of Ukraine in February was the biggest impact on tourism in the area. Steve Born said that they saw an impact immediately from the conflict. The tour operator saw a decrease in forward bookings for the region in March and April.

There was a lot of uncertainty about how the conflict would affect demand. Sam White said that when the war began, they didn't know what impact it would have on other countries.

Travelers changed their plans to go to countries closer to home such as Western Europe or North America. According to Born, there was a 15 percent increase in early bookings for the region. He said that it shifted the valve of new demand.

The Polish Tourism Organization stated that people's confidence dropped after the war broke out.

There was less fear about the conflict spilling over. 54 percent of American travelers said they were worried about the conflict spreading to other parts of Europe in May, down from 62 percent in March.

When visiting Hungary, Romania, Slovakia and Poland with no mention of the conflict, the U.S. State Department advises Americans to take precautions.

Increased danger travel warnings have been given to only two countries. Due to the risk of being arrested, the Russian military attack on neighboring Ukraine, and the build up of Russian military in Belarus, the US government does not recommend Americans to travel to that country. The conflict, ongoing refugee crisis, and the fact that the country remains in a state of emergency are some of the reasons why U.S. travelers are advised to rethink their travel to the country.

Europeans have not given up. According to a recent European Travel Commission survey, only 10 percent of Europeans changed their travel plans to avoid countries near the conflict zone.

The Polish National Tourist Office said that since the war began, people have learned that Poland is safe and all tourist attractions are still open. Group tourism to Poland is still negatively impacted by individual visitors.

Some countries still have optimism despite the conflict. The easing of Covid-19 restrictions is expected to lead to a strong tourism recovery in 2022.

Poor airport operations are likely having a stronger impact. The numbers for Eastern Europe are not higher than what we are seeing in other destinations but they are not skewed from what we are seeing for long haul destinations. Higher airfares and air fiascos are having a bigger impact than anything else.

Travelers are reassured that their destinations are safe. The Poland Tourism Organization launched a social media campaign in order to assure tourists of the country's safety.

The flow of tourists is not as smooth as it used to be. Travel agencies and tour operators have stopped multi-country trips because of the conflict in Russia and other countries. We had to cancel trips that went to both Russia and Poland because they were multicounty.

There has been an increase in the number of people using public services. There has been an increase in the amount of traffic on rail and public transportation. There are a lot of refugees trying to come away from the border or move to the country.

Tour operators have had to make changes. On one trip, we decided to take a private transfer from the train to the hotel. The demand for cabins was so high that we didn't have enough cars to fit everyone.