The commercial director of Princess Cruises is leaving after nine years.

She is going to work for the public relations company.

PR42 will have a new director in early September.

Clia, cruise.co.uk, Riviera Travel and Sail Croatia are some of the clients of the PR firm.

Poultney oversaw trade support and engagement for multiple ship launches.

She was the leader of both the commercial and sales functions during the post-pandemic period.

At AviaCircle, Trafalgar Tours and Bales Worldwide, Poultney worked in PR and marketing.

She said, "For anyone that knows David, it is no wonder that PR42 has done so well in its first start-up years." PR42 was always going to succeed because he is one of the most personable guys in the travel industry.

I can't wait to see where it goes from here.

It was a great coup to get Rachel as PR42's first hire, and I can't wait to work with her again.

She is one of the most talented and dynamic people I have worked with and she brings with her the experience and know-how that will take us to the next level.

In just two years, PR42 has gone from strength-to- strength and it is clear that we can be more than a match for our larger, more established counterparts. We will build on that ethos and deliver big results.