A lot of supply procurement in Indonesia is done through phone calls and text messages. Juragan Material wants to make it easier for people to buy building materials.

The company has raised $4 million in seed funding with the help of Go-Ventures andSIG.

Juragan Materials will use the capital to hire and increase their market share.

More than 9000 products and over 180 brands can be found on the company's marketplace. It is intended for use by contractors and project owners.

The CEO of Juragan Materials was a managing director of a building contractor.

The other founding members of the startup have experience in construction. At Amazon, Graceila Putri worked on growth for a building contractor firm. Ricky Fernando, the chief marketing officer, was an architect and contractor for more than 15 years, while the chief procurement officer was an architect and contractor for more than a decade.

It took Putra days to source a single item, which included checking with multiple vendors for pricing and availability.

Delivery that could not be tracked and arrived late were some of the issues he dealt with. High working capital costs and potential losses were caused by over stock and under supply.

The last leg of the supply chain was simplified by Juragan Materials.

A lot of inefficiencies are occurring in the industry due to the fact that construction is still very conventional and untapped by technology.

Juragan Materials new capital will be used to improve its platform and launch more features, scale up its customer and vendor acquisitions and enhance its supporting infrastructure.

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