I don't find technology and personalization to be much more than talk. The airport of the future, according to Delta, is Detroit Metropolitan Airport.
Delta has introduced parallel reality technology at Detroit Airport that allows up to 100 people to each see information that is tailored to them.
The parallel reality exhibit can be accessed by customers who opt in to use digital identity at check-in. Passengers can use their boarding pass to access this.
The screen shows different things depending on the angle at which you are looking at it. Skymiles elite status, departure gate, flight number, and flight time are displayed on the screen.
Delta and Misapplied Sciences introduced this technology at the Consumer Electronics Show.
This technology is described by Delta's VP of Customer Experience.
“If this new technology can make finding your gate and departure information quicker and easier, we’re not just showing customers a magic trick — we’re solving a real problem. Customers already rely on personalized navigation via their mobile devices, but this is enabling a public screen to act as a personal one – removing the clutter of information not relevant to you to empower a better journey.”
“Most of us can’t imagine our lives without the constant peace of mind our cell phones provide. But I think customers are eventually going to want to be able to navigate their journeys without being buried in their screens. In the future, I’d love to create an airport experience as convenient and informative as the phone in your hand.”
This technology is amazing. Forget the actual application here, but the fact that a screen can use facial recognition to display 100 different messages at the same time is amazing.
I think the extent to which this is useful is questionable.
I am not going to argue with the idea. I assume this wasn't cheap because airlines only have so much money to spend. Money could be better spent in other areas. I would like to know if other applications of this are more useful.
Delta has a new experience at Detroit Airport that is worth a look. Depending on the angle at which one looks at the screen, up to 100 people can be seen at once. I'm not sure if this serves a purpose beyond the coolness factor.
What do you think of Delta?