When Karissa Franklin moved to New York City to pursue a career in fashion, she didn't think rents would go up so much.

Franklin moved out of his friend's house after six months in June. The application process was more difficult than she was used to in Texas and she was forced to use new tools.

She says she is close to finding a place.

Franklin was referred to a Facebook group. The other young women are looking for that perfect apartment.

New strategies have emerged in the age of social media and online networking to help people find an apartment in New York City.

New York is a very expensive place to live. It's not easy to find affordable housing in the most populated city in the U.S. According to the New York Times, the median rent in New York was $4,000 in May, a 25% increase from the previous year.

Frank Karlya started a group on Facebook for friends to find roommates in New York. Over the years, what started out as a quick way to help his community grew into a network of nearly 300,000 people across four Facebook groups.

Karlya now moderates hundreds of posts a day, looking for roommates, sublets and apartments.

Karlya's best tip is to cast a wide net. The best results come from checking more than one app at a time.

Karlya encourages people to find places in person. Even if it's unconventional like Facebook, you should still look for a place.

Those who can't visit and tour apartments on short notice can get assistance from Dunn. It is difficult to move from out of state. If a listing feels weird, I tell people to run it by me.

There is a new online tool for renting. It has offered weekly "inclusive and personal" real estate and job listings in 43 states since 2003 The owner or person living in the home can give a detailed description of the place.

Openigloo is an online service founded in 2020 by two Columbia University alumni that offers anonymous reviews from previous tenants and landlord violation listings.

Allia Mohamed told the New York Post that the feedback and comments are useful for both landlords and tenants.

TikTok has become a popular place for people to vent. Photos of long lines just to tour an available New York apartment are included in posts on the video-sharing platform.

People waiting in line on staircase to tour an apartment
Lines stretch out the door and down the block as renters search the competitive market for the right apartment.
WhatIsNewYork/TikTok
Artist Maggie Antalek shared a video tour of her Lower East Side apartment to her account, and it became an ad for anyone interested in renting it - as-is. 

Antalek wanted to rent her artwork because she didn't want to spend time and money covering her murals. She said that she couldn't afford the unit after the rent went up.

Her video was viewed over 2 million times.

After posting, Antalek asked for a broker's fee and answered email questions from potential applicants.

"I'm hoping that I can move out and feel like they're valuing the work I've done to their apartment to improve it, and bring in a bunch of tenants and raise the value of the rent," Antalek said.