I have never been to see a movie like that. I still enjoy the Twin babblingkie-shaped underlings or the orange tracksuit. One of the franchise's charms is its ability to unify us as a family. Thanks to us, it is doing it to the tune of $129 million.

The new Fourth of July weekend box office record is expected to be set by The Rise of Gru.

We don't know how we got here. The marketing team of the Minions has been working hard. They boosted the visibility of the film through a series of social media posts. One thing is for certain, we broke down the most popular ones for you.

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The soundtrack

The soundtrack of the movie features covers of 70's hits from Diana Ross, Brockhampton, Kali Uchis, Jackson Wang, and more. Who doesn't want to listen to Phoebe and think about the little girl all day??

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The tickets

The "Tickets to X, please" meme that gained popularity after the release of The Joker has been used by fans. Movie-goers have donned suits for a number of reasons, including: as a sign of respect for the franchise, to joke that being a fan of a kid's film is mature and attractive, and to revel in the irony of wearing a straight up suit.

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The suits

Large groups of people attend showings of the movie in suits.

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Everything else

Is it a film for kids or adults? Its meme is related to Gen Z or geriatrics. The internet has delivered a lot of different content to us this weekend.

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