The True Value of Pairing QR Codes with E-Commerce Packaging

Every e- commerce order has the same thing: it's delivered with some sort of packaging. It's a missed opportunity if you don't recognize that point of interaction as a major moment to deliver a branded experience.

The ability of packaging to serve more than just a delivery vessel has grown over time. They're equipped with technology built to discreetly deliver information to customers while giving brands with insights that can help shape an even better customer experience in the future

There are a lot of ways brands can use QR codes, but here's why and how they work.

There are two types ofQR codes, but they are not universally known. Whatever content they link to cannot be changed once they've been created.

There are more advanced DynamicQR codes. You can change them with any content at any time. You don't need to worry about packing materials being re-printed. The code is updated with the latest content you want to drive customers to. Real-time data tracking allows for you to pivot as quickly and efficiently as possible, which makes them valuable.

Data is generated when a customer scans a code. This gives businesses insight into which efforts are more effective for customers based on their location or device. When you learn more about your customers' behavior, you can use marketing budgets more effectively.

There are a variety of reasons why shoppers are compelled to use a scanning device. In our study, we asked online shoppers when they are most likely to use a barcode on a package. Most people say they're interested in entering a contest. Getting access to personalized offers based on purchases (26 percent), learning about products they've ordered (22 percent), learning about the company they ordered from (14 percent), and gaining access to interactive features such as games and videos (10 percent) are some of the reasons people use theQR code.

Imagine what you could learn from testing your own campaigns.

Conscious consumers are interested in patronizing companies that implement sustainable practices. It's possible to include an insert with online orders that informs customers about your ethics, manufacturing processes, or other information. The delivery method can be costly to print and use of paper resources can be excessive.

The information is going to be used for a walk. It is possible to provide customers with easy access to desirable information without the need to design and print inserts. It's also a branding tool because of the three squares surrounded by a frame on the corners.

QR codes are easy to create, you can get them to market quickly, and with the ability to track a lot of data points, they can show a return on investment. From a logistical component to a valuable and sustainable brand communication and marketing tool, incorporating them into custom packaging.