It's good to wake up from Skift. It's Friday in New York. This is what you need to know about travel.

There is a person namedRashaad Jorden.

The Skift sustainable tourism summit, Bhutan's reopening, and Air Canada's apology are some of the topics discussed in today's Skift sustainable tourism summit, Bhutan's reopening, and Air Canada's apology

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Episode Notes

With the large-scale reopening of tourism giving them a new start, travel companies have loudly expressed their commitment to more sustainable business. Howev er, the industry is still a long way from successfully implementing plans for greener travel according to Global Tourism Reporter Dawit Habtermariam.

Climate change is still being given lip service by the travel industry. At least 50 percent of travel companies haven't taken concrete steps to address climate change according to Darrell Wade. Hotels and airlines need to set science-based targets for carbon emissions reduction. Carbon offset purchases, popular in the travel industry, are not effective according to the Senior Vice President of Research.

Successful sustainable tourism requires historically marginalized communities to be involved. He pointed to the work of Canada-based destination marketing organization, which has given members of local Indigenous communities a chance to play a leading role in the region's tourism industry.

Bhutan will finally open its borders to tourists on September 23rd. A substantially increased tourist fee could deter travelers from visiting the Asian country.

The sustainable development fee for foreign tourists in Bhutan will be double what it was in 1991. The fee hike will be used to offset the carbon footprint of tourists as well as the upskilling of tourism workers, according to a government statement.

The fee hike is a reflection of Bhutan's aim to attract high-value and low-volume tourism, but tourism officials are concerned it will make Bhutan less competitive in the fight to attract tourists. There is uncertainty about whether three European groups will go ahead with their planned trips after the fee hikes.

Today is the last day with Air Canada. Edward Russell, editor of Airline Weekly, says that the carrier has apologized to travelers who have been disrupted by flight cancellation.

Air Canada CEO Rousseau apologized to consumers in a letter on June 29th. Roughly 15% of the company's schedule is being canceled in July and August. Only domestic Canada and U.S. routes will be affected. Helane Becker said that Air Canada's flight reductions were due to the worldwide staffing shortages afflicting airlines.

The general view in the airline industry is that the situation will improve in the fall. Most airlines are cutting schedules through August.