A change that turns video posts into reels is being tested by the company. According to the company, the change is part of their plan to simplify video on the app.
The feature is being tested as part of Meta's efforts to simplify and improve the video experience on the photo sharing service.
People who are part of the test will see an in-app message stating that video posts are now shared as Reels.
If your account is public and you post a video that ends up being turned into a Reel, anyone can discover your audio and use it to make their own Reel, according to the message. If your account is private, you won't be able to see your reel. If your account is public, anyone can create a remake of your reel if they so choose. People can modify your Reels in your account settings.
It is not known when or if the change will be rolled out more broadly. Some challenges may arise if the change becomes permanent. It's difficult to post a horizontal video if it's uploaded in a vertical Reels format. There is no word on how this change will affect current videos on the photo sharing site.
Meta has been betting a lot on reels. According to the company, Reels now make up more than 20% of the time that people spend on the photo sharing site. It is not surprising that the popular photo sharing service is looking to replace video posts with more photos. People will spend more time viewing Reels if the company makes this change permanent.
Adam Mosseri said last year that the app was no longer a photo sharing app. The company then took a step toward its larger goal of making video a more central part of the experience by combining IGTV's long-form video andinstagram feed videos into a new format called "Instagram Video."
It would consolidate the company's video elements even further if they turned all video uploads into reels. Mosseri stated last year that the company would double down on video and focus on reels. The plan may have always been to grow the short-form product and consolidate all of the video products.
Meta says Reels now makes up over 20% of the time users spend on Instagram
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