If TikTok follower counts are the world, then there's a good chance that Khaby Lame is on top of it. The Italian comedian signed on as an ambassador for the world's largest platform for buying and selling cryptocurrencies after becoming the most followed TikToker. Last week, there was a partnership with a soccer player who wants to change the game.
The partnerships come at a bad time for the industry. TerraUSD collapsed in May, meaning that anyone who invested in it lost all of their money. The prices of top cryptocurrencies have fallen as much as 35% in the last week as a result of layoffs at some companies. Unless you are so bullish that you are unperturbed by the price of over $60,000 in November, then you are feeling a bit nervous right now. It might be a bad idea for creators to turn around and encourage their followers to check out a new site.
That hasn't stopped the man. Today, he posted a video to his followers on TikTok andInstagram in which he appeared as a superhero, saving the day as a friend said, "WTF is web3???"
He rose to internet fame for his videos where he made life hacks easy to understand. Without saying a word, he opens his hands and says, "Look, I fixed it" According to a press release, Lame will use the TikTok format to make videos about web3. It may be difficult for him to do that in his videos since he rarely speaks.
I consider my followers to be my family and I am always looking for new challenges to share with them. I have been curious about Web3 for a while, and jumped at the chance to work with a leader that makes complex stuff easy and fun for everyone.
He appeared in a video on the tech giant's corporate accounts alongside Mark Zuckerberg, as well as partnering with Meta to advertise the metaverse.
Fans can buy and trade NFTs, which are made by both the brand ambassador and the player.
Pearpop, backed by The Chainsmokers, is one of the companies that believe that web3 can power the future of the creator economy. The space is too volatile to be trusted right now according to some veterans of the industry.
Hank Green joked that he could be wrong when he said that he was very bearish on NFTs. He said he didn't want to sell someone something that wasn't worth anything.
Depending on the reputation of the brands they promote, fans' trust in a creator can change a lot, but brand deals are almost always unavoidable for a creator looking to make reliable income. creators aren't being paid enough from the platform alone It's important to remember that the payment comes at the cost of potential backlash and outrage down the road.
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