It isn't a new problem for social media, but it's gotten worse recently.

A few features have been added to make it harder for fake accounts to impersonate real ones.

It will no longer be possible for channels to hide their subscriber counts. It's easy to hide subscriber numbers in order to impersonate bigger channels.

Some creators prefer to hide their subs count as they try to grow, but the company believes it's necessary to reduce the number of fakes. The change is sure to upset some people, but the company is doing it anyways.

New character restrictions on channel names are being put in place by the platform in order to make it harder for people to impersonate others. Even though some special characters won't be allowed anymore, you might still be able to use a weird character. YouTube doesn't want people spelling things out in all special characters, like "ouTube"

The name of whoever they are pretending to be is usually copied but subtly changed. At first glance, a fake channel might look like the real thing and at scale that is enough to lure users to a fake channel.

The increase strictness setting will be rolled out to all creators. The option, which can be toggled on in the community settings menu, will filter out comments more aggressively than the default setting.

This “Increase strictness” content moderation tool is a new experiment from YouTube that’s been in the works for a bit. Hoping it can make a dent in this comment spam we’ve been seeing so much lately pic.twitter.com/KVkjVCOUKZ

— Marques Brownlee (@MKBHD) April 8, 2022

In the last few months, there has been an increase in the amount of junk mail. In April, consumer tech YouTuber Marques Brownlee posted a video expressing his frustration with the subject and remarking that he's been dealing with junk mail that's "next level out of control" for months. Brownlee was one of the people who commented about the increase strictness of the comment moderation tool.

YouTube is removing the dislike count on all videos across its platform

YouTube bans thousands of Chinese accounts to combat ‘coordinated influence operations’