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Most data is woefully unmanaged if you look under the hood of most company's data strategy It's not clear how data is supposed to be used. Clarifying management responsibilities for everyone who touches data in any way, across the entire company is what businesses need to craft better systems and approaches to working with data. They can start by getting everyone involved, building infrastructure that can overcome limitations, stop asking IT to manage data, charge data teams with coaching and coordinating, and get senior leadership off the sidelines.

Most companies don't have a good way to manage their data and put it to use. They don't get much for their time and effort. People don't trust the data, technical debt is out of control, and they miss opportunities to become data-driven and compete with data. Most organizations don't know how to work with data