The Daily Wire, Which Now Boasts 890,000 Paid Subscribers, Signs Jordan Peterson To Its New DailyWire+

Over the past three months, The Daily Wire has added tens of thousands of new paying subscribers. That puts the company, the subscriber base for which stood just shy of the 600,000 mark back in April, within striking distance of 1 million, a number that may actually be achieved sooner rather than later as a result of a series of updates and announcements that the company laid out on Wednesday, June

A few weeks after the release of The Daily Wire's latest feature film, Terror on the Praire, the company has announced the launch of something new.

The platform will house the company's growing library of video content. The company is pushing into a realm far away from the web-based news site for which it has been known.

The Daily Wire now has original feature films like Terror on the Prairie as well as movies and shows geared towards children that are coming soon. There is more to come to DailyWire. On Wednesday, the company announced that psychologist and author Jordan Peterson has signed a multi-year deal with DailyWire+, with the latter set to handle the ad sales and distribution associated with his The Jordan B.

The financial terms of the deal were not disclosed, but DailyWire+ subscribers will get exclusive bonus content with every episode of the show. The show will continue on a twice weekly basis, and his existing library is housed at DailyWire+.

Both of these announcements, launching the new user experience via DailyWire+, and joining forces withPeterson, are distinct, but both underscore where the company is going next.

The company's entire infrastructure will be updated over the next nine months to create a state-of-the-art platform for its rapidly expanding content library. Our security will be improved, our subscription funnel will be improved, and our user experience will be improved.

He said that a new brand was needed for that reason.

The New York Times doesn't want to present children's entertainment and a news website making westerns is already a brand stretch. It is time for a change. There is a new brand to hold all of the new content. The Daily Wire is still a brand, but it also includes movies and cartoons. The Daily Wire is more than just political news and commentary shows. It's still The Daily Wire.

The core editorial operation of The Daily Wire is still central to the company's identity. I was told earlier this year that the company produces around 250 pieces of content a day.

That said, releasing its own subscriber-exclusive feature films might seem like a strange endeavor for a company like The Daily Wire, until you consider that other mainstream publishers and news sites are also doing the same thing. In other words, using non-news offerings to get more people to subscribe.

Wordle, a product of the New York Times, brought tens of millions of new users to the newspaper in the first quarter. The Daily Wire does it with movies, books, live events, new services and more.