The flight information boards with their clacking letters are an icon of the airport. Most airports have moved to large screens instead of the small ones that they used to. Travelers congregate around these signs to get up-to-date information about their flights despite the fact that it's easy to find this information on your phone.
At the Consumer Electronics Show in 2020, Delta Air Lines and Misapplied Sciences showed off a display that could show up to 100 passengers personalized information about their flights in parallel. The first time one of these boards will be used in a public venue is today, when Delta launches this experience in its Detroit hub.
The image is from Delta Air Lines.
The first Parallel Reality experience, as Misapplied calls it, will be in Detroit by the middle of 2020. It was no surprise that the two companies decided to hold off on installing it until now. Less than 300,000 people boarded a plane in Detroit in June 2020.
There are millions of light rays in different directions in the Parallel Reality displays. As travelers choose to opt in to the experience, the system's sensors will track them, even as they walk around the display, and show the right information for their eyes only. I tried it out during the Consumer Electronics Show in 2020 and it works. It isn't a 4K cinematic experience, but the screen is legible and Misapplied Sciences was able to improve the display.
The image is from Delta Air Lines.
The new display is 21 and a half feet wide and six and a half feet tall. He said that the point of Parallel Reality is that you can make a venue just for you. As you walk through the airport, you will be able to have the entire airport hand hold you and provide a seamless, personalized experience for you.
A large legacy sign in the airport that had been in use for more than 20 years was removed to show Delta's commitment to this.
The plan is to use personal devices for users to opt in now that Delta has a facial recognition system as well.
The managing director of Airport Experience at Delta stated that it was important for his team to find a useful application for the system. He said that flight information boards have been a feature of airports for a long time. Going from the kind of mechanical ones to digital ones has been the biggest innovation since. It's even harder for customers to use it when there are more and more flights. There are a lot of people trying to pick out flights as it moves.
The image is from Delta Air Lines.
The signs would follow you around in the airport and point you to your gate or lounge. Delta will be testing this single board in Detroit, and even though it is thinking about how to use it in its Sky Club lounges, it is not planning to bring the same experience to another one of its hubs. He thinks it will be more interesting to experiment with other uses. Multi-language support is one of the features that the two companies are looking at.
There is no exclusive relationship between Misapplied Sciences and Delta. Parallel Reality can be used at any out-of- home venue where many people are looking for different things and would benefit from a different personalized experience. There is more to come. We are very excited to bring this to other venues, like retail venues, stadiums or other entertainment venues, where many people can experience personalized experiences in a shared public environment.
He wasn't ready to announce his deployment plans just yet.
You will most likely see this board when you travel through Detroit. You will see the usual departure board if you don't opt in.
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