The U.K.-based caretech software-as-a-service maker has closed a $30 million Series B funding round led by investment firm Sofina.

Max Parmentier, co-founder and CEO of Birdie, said the latest funding will be used to scale into continental Europe where it has started to sign partnerships with local care providers. Since being founded, it has raised over 50 million dollars.

In its home market of the U.K., where it has been operating for around five years, it is now working with some 700 care businesses whose staff are delivering millions of visits per month to the 35,000 care recipients.

The platform gives care workers a suite of digital tools to support their work by streamlining admin and patient management while enabling real-time visibility into care events, which helps keep family members informed of important details around their loved one's care

The goal for the business is to use the data its platform is ingesting and structuring to power more personalized healthcare for the social care sector, which remains under-resourced compared to the scale of demand for care services.

There is a chronic shortage of staff in the sector, which is driving investor interest in funding platforms that promise to drive efficiency for care customers.

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Parmentier wants to become a technology partner for home healthcare in continental Europe. We are in advanced talks with partners in Ireland. We are going to expand our footprint to France, Germany and the Nordics.

Our first priority is to grow our solution so it can support any care provider, delivering any type of care at home, as we want any older adult to be properly supported

Constantly learning and adapting to better serve our partners, we will be looking closely at our existing platform to expand its breadth and capabilities. We will be launching a new version of our rostering tool that will mean less commute time and more face-to-face interactions for care recipients.

The funding will continue to build out partnerships. We will work with health and care providers. Our goal is to build a clinical engine and improve our data analytic capabilities.

He pointed to a recent study which found that 73% of users save on average between 7-15 hours a week on day-to-day operations, as well as claiming the platform offers 9x more visibility over day to day.

He argues that less admin work means more time to care for the care recipients.

To quantify the quality of care being delivered by users of its platform, the startup has created what it calls the Birdie Quality Score metric, which factors in criteria like alert responsiveness, call monitoring and medication monitoring, and then feeds the data back to care agencies to support them in monitoring

Parmentier says it is making improvements to its care partners' service quality.

The goal is to improve the quality of their care. As a result, within the first six months as a Birdie user, we see a 21% improvement in our partners quality score, with the biggest improvements within a year, and 80% of medication concerns are resolved within 72 hours. The improvement is a testament to the work of the team.

Parmentier says it has created its own ontology for tasks and assessments based on a well-defined set of care data points being fed into its platform.

We are already seeing the benefits of this data-driven approach and can use our own data to verify scientific knowledge. He went on to say that they are using artificial intelligence models to anticipate health and wellbeing trends for care recipients.

We want to improve our health outcomes and scale the platform. We can recommend well-being assessments based on care recipient data, but we want to look at condition-specific interventions, such as mobility and mental health.

Our thesis has always been that a data-driven solution to home care can help us deliver individualised care to an aging population. The social care platform with the most structured data was built around this concept, and we are now able to collect millions of data points every day.

Parmentier says there are many legacy software as a service providers in the care sector, some of which are focused on care assessment. He thinks the modern platform approach is helping it stand out.

He suggests that they differentiate themselves by delivering user-centered products accompanied by a high-touch service approach. In order to improve the quality of care they are providing, we are streamlining and digitising many existing processes.

The home healthcare tech sector seems ripe for an innovative leader like Birdie to catalyse the necessary social change according to Harold Bol. We are excited to join them on their mission to enrich the lives of millions of older adults through preventative and personalized care at home.

The combination of an intuitive product experience coupled with a true partnership approach to digital transformation is what makes Birdie different. We continue to be impressed by the team's passion, calibre and commitment to social change and are proud to accompany them on their quest to reinventing care for the better.

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