Walter Thompson, Ram Iyer /
The San Francisco - Oakland Bay Bridge and street in San Francisco, California, USA as viewed from Harrison Street looking east

The real estate industry has resisted most attempts to innovate since property technology has changed the way we live and travel.

Prospective homeowners can get a mortgage from their mobile phones, but until there are more companies to help them find affordable housing or adequately plan for the largest purchase they will ever make, proptech can't create optimal value for consumers.

According to Jake Fingert and Lionel Foster, investors are looking for good ideas and quality execution after the success of startup companies likeAirbnb.

There is a path for proptech lined with funders and advisers that can propel entrepreneurs over early obstacles through to maturity and deep market penetration.

If you buy a membership before July 4, 2022, you will get 50% off an annual subscription.

In an article they describe as a call to current and would-be proptech entrepreneurs to solve the problems that are close to home

According to Fingert and Foster, funders nodding in agreement with your pitch before you have a chance to finish it is what you want as anentrepreneur.

These are problems that everyone can understand, since housing accounts for 18% of the US economy. Entrepreneurs should call prop tech home.

Thank you a lot for reading.

Walter Thompson Senior Editor, TechCrunch+

Your protagonist.

Proptech still has fundamental problems for entrepreneurs to solve

How I navigated my pregnancy as a Series A founder

She was faced with a number of decisions when she realized she was pregnant a few weeks after raising money.

She would have to tell her leadership team and employees. How could she plan her maternity leave?

Mellard, who was a pregnant founder and CEO, shared her pre- leave checklist and transition plan with the tech news site.

She wrote that her investors had bet on her. They understood that I was going to have a baby in our new game plan.

How I navigated my pregnancy as a Series A founder

Use chronological scenario planning to help your startup get through a potential recession

People who burn wood to keep warm know how to calculate the number of cords they need to chop and stack. The process of creating a winterization strategy for a startup is a little more difficult.

In this environment, entrepreneurs should build decision trees that can help them manage the runway.

He says a three-year outlook is more appropriate for collecting more information so you can decelerate even further if things don't go well in a year or two.

Use chronological scenario planning to help your startup get through a potential recession

Astrix Astronautics’ Fia Jones on wooing Peter Beck to launch her startup

Fia Jones, Astrix

The image is from TechCrunch.

Fia Jones invited Peter Beck, CEO and founder of Rocket Lab, to discuss her idea for changing the way satellites are powered. She was a physics student at the university.

Jones co-founded the company that brought the cubesat into space.

The unit will capture 200 watt of power that can be used for constellation satellites.

I don't think other founders should chase down another CEO. It can be helpful to have an expert in the field to back them up.

Astrix Astronautics’ Fia Jones on wooing Peter Beck to launch her startup

Right-size your tech stack to withstand the downturn

Vernier caliper measure brown egg on rusty grunge background

The image is called Aguus and it opens in a new window.

It can be helpful to take a closer look at your tech stack if you want to reduce headcount.

Companies growing at scale are left paying for unused software licenses or automatically renewing contracts because early-stage startup don't have a formal purchasing process.

David Campbell says the question is not whether there is waste or inefficiency, but how much. He shares how to assess startup software spending.

Right-size your tech stack to withstand the downturn

VCs shouldn’t confuse risk management with not funding diverse founders

Since the downturn began, the amount of venture capital given to black entrepreneurs has dropped off.

In the first quarter of the year, investors poured in over a billion dollars, but funding is just $324 million this quarter.

Kerry Schrader, co- founder of Mixtroz, says that their allies and communities need to be part of the solution by investing in their companies. lapping from the sidelines only lasts a long time.

VCs shouldn’t confuse risk management with not funding diverse founders

Late-stage tech companies must do right by their employees: Reassess your 409A valuations

Growing valuations are the ultimate goal for companies of all stripes, but lower valuations may make it easier to hire and retain employees during a financial downturn.

Reexamining your 409A now is the right thing to do for your employees because their equity isn't up to date with the rest of the market.

Late-stage tech companies must do right by their employees: Reassess your 409A valuations

Your startup pitch deck needs an operating plan

An operating plan in a pitch deck shows prospective investors that the founding team has a clear idea of how they will spend their money, says Haje Jan Kamps.

Product launches, partnerships signed, and major product revisions shipped should be included in most companies.

Your startup pitch deck needs an operating plan

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