Wireless earbuds were the fastest growing consumer electronics category. We went from a good implementation to near ubiquity in a matter of hours. A good pair of shoes seems to be everywhere. It is nearly impossible to differentiate yourself from the rest of the companies in the space.
Six years ago this week, Nura's founder brought a massive prototype box of circuitry to the offices, and the company has had a secret weapon ever since. The company's user-customizable sound profiles have remained a genuinely exciting feature that has managed to set the company apart.
The upcoming release of Nura True Pro is being announced today. The tier above the NuraTrue buds is where the headphones will first be made available. Most of the time, the two headphones are the same. Enhancements to the on-board features include the ability to play back aptX Lossless audio, as well as improved adaptive noise canceling and spatial audio.
The image is called Nura.
The Pros will cost more than the standard NuraTrue, but you can get them for less by pre-ordering. The cost of new consumer hardware has gone up a lot because of improved on-board hardware, as well as all sorts of external supply chain issues.
I've been using the NuraTrue Pros ever since I met with the CEO in New York a few weeks ago. I will mostly be comparing them to Sony's Link Buds S, which I reviewed in May. They're my current favorite earbuds and they've become my daily driver.
The image is called Nura.
The buds are not the same size. The small, barely there design of the LinkBuds is what has made me use them. The NuraTrue Pros are similar to their older sibling. The shields have a dual half-circle logo.
The shield design adds a lot of space to the buds, but it also gives the touch panel a lot of space. There is a lack of touch area with the LinkBuds. They are less suited for things like exercise. I tried to run with the Nura buds in my ears, but I wouldn't recommend it.
One of the knock-on effects of the design is that the case is larger than it is small enough to fit in your pocket. Wireless charging is something the LinkBuds and other companies don't have. The Pros are similar to the Sonys.
They are one of the best headphones I have tried. They are almost as light as their predecessors. The headphones use the standard Nura customization process, which you get for all of the company's headphones, aside from the company's hardware as a bonus It feels like a hearing test if you haven't had the chance to try it out, as the app blasts a variety of frequencies into your ear. The system adjusts its settings to you.
The image is called Nura.
It is always impressive. You can pick up things in familiar pieces of music that you missed with subpar headphones. Nura has developed something really special here that keeps me following the company. It is possible to pair that with Lossless audio on compatible streaming services.
The adaptive noise canceling feature has been improved as well. The LinkBuds have it beat on that front. The practicality of spatial audio is still very limited. It feels like futureproofing right now. The buds offer eight hours of life and a total of 32 with the case included, which should get you through most flights. The call quality is solid thanks to four on-board microphones.
Today is the start of the pre order period. You can get them for less than $200 if you get in early. $329 is steep by a wide margin. Enhancements to sound, noise canceling and added features like wireless charging are nice, but not enough for most people.
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