Developers will be able to use the Reels APIs on theinstagram platform tomorrow. The company heard from its developer community that Reels is a priority. The scope of support for Reels is being expanded by Meta.
The APIs will allow developers to schedule and get social interaction metrics for Reels. The Reels can be published on the business accounts. Developers will be able to reply to comments, remove comments, hide/unhide comments, and enable comments on reels. Developers will be able to find public reels that have been tagged with certain phrases. The developers will be able to identify the Reels in which the creator has tagged or mentioned.
Developers who already have access to the applicable application programming interface will be able to use Reels. If the app has been approved for the appropriate permission levels, developers won't need to put it through another App Review.
The company said in a post that they will introduce Reels to several endpoints on the platform. We are always looking for ways to improve our content publishing and consumption experience. After hearing from our developer community that Reels is a top priority, we are excited to introduce Reels to a number of the endpoints that you already know.
Around 25% of the user accounts will have access to all the reels. By July 6th, all of the users will be able to use the APIs.
The short-form video feature has been bet on by Meta. According to the company, Reels now makes up 20% of the time that people spend on the photo sharing site. The company has seen multiple shifts in the media types that people use and that short-form video is only the latest iteration and is growing quickly. He said that while Meta is seeing an increase in short-form video, it is also seeing a major shift in the advancement of artificial intelligence.
Feeds are going to be recommended by artificial intelligence, according to him. It makes sense for Meta to focus on enhancing its own recommendation systems to get people to interact with Reels more in order to compete with TikTok.
Meta says Reels now makes up over 20% of the time users spend on Instagram
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