Autar was targeted by a person from Verita Life in Thailand, who claimed that they could destroy cancer cells. The ad had more than a thousand likes and 600 shares when Autar took a picture of it.

The ads that Autar reported to Facebook remained up. He says he tried to flag the ads to Facebook management. After he stopped seeing the ads in the Ad Library, they came back a few months later.

According to the Ad Library, CHIPSA and Verita Life had ads on Facebook andInstagram before MIT Technology Review inquired about them. Verita Life was able to place an ad in June of 2022. The ad was flagged by MIT Technology Review. Three people are still active.

This ad is still active, according to Meta's Ad Library. (MIT Technology Review)

New ads are reviewed by Meta before going live. Third-party fact checkers are able to flag and fact-check posts from CHIPSA's Facebook page. Meta will temporarily suspend the company's ability to place ads if they violate their policies.

Meta has rules pertaining to misleading claims in ads, but they are not the only ones. Content promoting or advocating for harmful miracle cures for health issues can't be included in the guidelines.

A lot of quackery could have a legitimate health use, and those rules can leave a lot of gray area. He says thatvitamin C doesn't cure cancer.

What about Apatone? According to a University of Utah researcher, pre-clinical research indicates some anti-cancer effect, but it has not been proven to be more beneficial than standard treatments.

The danger isn't just that the treatments aren't effective. There are alternative cancer treatments on the platform. The risks of Coley's toxins include infections, site reactions, anaphylaxis, and in severe cases shock.