If you didn't know about the new original, it would be hard for it to top the charts.
There is a new pop culture show on the streaming service. After holding the number two spot for most of the week, breaking bread has moved up to number 11 on the top list. The popularity of the show is due to the fact that it is hosted by two people who have a large audience. While the sisters have delivered their massive fanbase to the app, they have a controversial history that could be a problem for the company.
The sisters had a show on Oath that was canceled after it was reported that their mom is a conspiracy theorist and anti-Muslim activist. The sisters apologized, deleted their social media accounts, and started a new show. Some fans have been uneasy with their refusal to distance themselves from their mother's activities. The Oshry sisters have more than 3.5 million followers on social media, their flagship show is currently ranked in the top 100 on Apple Podcasts and has more than 9000 subscribers. The sisters did not reply.
If the sisters are controversial, you wouldn't see it on their show. The Morning Toast is mostly run-of-the-mill pop culture fare, and the same can be said of breaking bread. Fans can ask for advice on topics like puppy training and bachelorette troubles on the platform.
After Hours with Alex Cooper and Dating Harry Jowsey are examples of shows that take place on the Live app and are later posted as a podcasts on the site. The shows got no promotion from the streaming service. The show wasn't pushed on any of the company's social channels. There was only one promotion that came from the Oshrys themselves on their social accounts.
The backlash may have something to do with the fact that Joe Rogan is a controversial figure. The company needs Rogan because he has the biggest show in the world. The support for Rogan has caused some damage to the reputation of the company. With the way the company has approached breaking bread, it seems like they are going for the fans without the baggage.
Even if it's offensive, it's going to debut at a time when it's being cautious. A government sponsored internal coup took place last week when the company announced a Safety Advisory Council to assist in its content moderation policies.
The company is trying to boost its social audio app at a time when social audio is not doing well. The show will make it hard for the company to ignore it.
The audio industry is growing every Tuesday.