What’s the ‘secret sauce’ behind Croatian EV maker Rimac?

Image Credits: Rimac Automobili

In June, Rimac Group made headlines after it raised 500 million in a Series D round. How has this company been able to succeed where so many other EV makers have failed?

Rimac, which merged its hypercar division with Bugatti in November, has taken a two-pronged approach the industry has not seen before: It is continuing to make hypercars as Rimac while using the knowledge gleaned from that process to develop technology to supply other automakers through The company has a client list that includes a four-time investor.

The company was founded in the garage of Rimac, a 21-year-old student, and has since become a Croatian sensation.

Stephen Beck is the founder and managing partner of a management consulting firm. Two businesses feed off of each other.