The producers of Piers Morgan's show are trying to get more viewers by offering guests thousands of dollars to appear on the show.
"Uncensored" is a show that is "fearless for lively debate" and "celebrates the right of everyone to have an opinion." It's on a new channel owned by Murdoch that doesn't have an audience.
According to The Guardian, the show only got 64,000 viewers on Monday. It's not the first time that Morgan has been outrated by a former politician on the new right-leaning channel.
In order to get guests to appear with Morgan, TalkTV has been offering a lot of money. A leftwing journalist was offered large amounts of cash to come on the show but refused. Fees can be low in the UK for guests on such shows.
According to The Guardian, mid-level celebrities and those in the public eye have earned more than $120,000 for appearing on Morgan's show.
The official viewing figures for other shows on the station have plummeted.
Donald Trump said in May that the ratings for his interview with Piers Morgan were good. His show bombed because of his fake narrative.
The former president said that Piers doesn't have what it takes. It's over for him, that's for sure.
It's irrelevant to total eyeball potential for a global show like this, especially with younger viewers who don't really watch TV any more, that's what Morgan says.
News UK is the company that broadcasts Fox News and publishes The Wall Street Journal as well as UK newspapers The Times and The Sun.
—Piers Morgan (@piersmorgan) September 16, 2021
The channel has been called a British version of Fox New s, but broadcasters in the UK are subject to far more regulation than those in the US.
The monologues and rants of the former Good Morning Britain host did not appeal to viewers.
Richard Wallace, a former tabloid newspaper editor, is the new boss of talkTV after some senior staff left.
Murdoch might pull the plug on the channel. Morgan's show is available in the US on Fox Nation and Sky News Australia, as well as a column in The Sun and New York Post.
TalkTV didn't reply to the request for comment.