A federal appeals court issued a temporary stay Friday blocking a nationwide ban on Juul Labs' electronic cigarette products, just a day after the FDA ordered Juul merchandise to be pulled off store shelves due to marketing concerns.

The Juul vaping system in Washington, DC.

The Washington Post has a picture of a Juul Vaping System in Washington.

The Washington Post via Getty Images

The FDA ban was not related to safety, as Juul argued in a court filing.

The judges of the D.C. Circuit Court of Appeals did not rule on the merits of the case but decided that the company could continue to sell its products.

The FDA did not immediately respond to a request for comment from Forbes.

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Juul has not been able to demonstrate that its products are safe, as claimed by the FDA. The company has pushed back on the claim that it gave conflicting data on whether the e-liquids contained harmful chemicals. Joe Murillo, Juul's chief regulatory officer, said in a statement Thursday the company "appropriately characterized the toxicological profile" of its products, saying it remains "committed to doing all in our power to continue serving the millions of Americanadult smokers who have successfully used our products to The company tried to change its name three years ago after it was accused of targeting teens with its e-cigarettes. The FDA banned fruity flavors in 2020. The past few years have seen layoffs, lawsuits, and diminishing sales for Juul, which at one point controlled 70% of the U.S. e-liquid market.

Big Number

Billions of dollars. If Juul products are removed from the market, that's how much other companies will benefit.

The ban on e-cigs creates a billion dollar opportunity.

The FDA has banned the sale of e-cigs in the U.S.