We covered how "ampersand open" raised $7.2 million to make it easier for brands to send gifts to customers to boost loyalty. Customers who feel emotionally connected to a brand after receiving gifts have a 30% higher lifetime value according to a study.
Being able to send gifts remotely took on a whole new significance because of the Pandemic. Companies need to keep their clients and employees happy now that the Great Resignation is happening.
The Dublin-based &Open has raised $26 million in a Series A led by Molten Ventures. New and existing investors contributed to the round.
The company now has a presence in Ireland, the U.K, and the U.S., and plans to open an office in New York City in the next year.
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